E-Sports Marketing Courses
Discover a curriculum designed to merge your passion for e-sports with the power of marketing. From Sports Marketing to Game Design, NCC鈥檚 courses are tailored to equip you with the skills needed to excel in the cutting-edge e-sports industry.
The A.A.S. in E-Sports Marketing includes 64-credits and incorporates the following multidisciplinary courses.
MKT 100 鈥� Introduction to Marketing
Description: Principles and methods employed in all phases of the distribution of goods and services
from the producer to consumer. Emphasis on marketing activities includes product planning,
consumer behavior, advertising, and marketing research. An overview of the dynamics
of marketing which acquaints the student with the general philosophies of the business
world.
Credit Hours: 3
Department: Marketing & Retailing
MKT 103 鈥� Principles of Sales
Description: Techniques involved in retail, wholesale, and industrial level sales situations;
personal requirements needed for success in the sales field; discussion of resume
writing and job interview techniques; customer prospecting, product knowledge, handling
objections, and closing strategies. Instructor and students evaluate actual sales
presentations.
Credit Hours: 3
Department: Marketing & Retailing
MKT 105 鈥� Sports Marketing
Description: This course will give the student a practical and wide-ranging understanding of marketing
principles as applied to today鈥檚 rapidly growing field of sports marketing. An historical
perspective of the industry will provide the necessary framework to gain insight into
the present and future sports marketing environment. Topics include how colleges,
individual athletes, pro and amateur teams, sports facilities, the Olympics and companies
who manufacture sporting goods and related products successfully reach their target
markets.
Credit Hours: 3
Department: Marketing & Retailing
MKT 106 鈥� Principles of Advertising
Description: An introductory course covering history, functions, principles, and applications
of advertising. Topics include copywriting, selection of media, budgeting, print and
broadcast production, and the role of the advertising agency and research. Students
will develop an advertising campaign.
Credit Hours: 3
Department: Marketing & Retailing
MKT107 E-Sports Event Marketing
Description: In this course students apply their knowledge of E-Sports marketing and relevant
functional areas of business to plan and execute an E-Sports event. Using case studies,
students identify and apply best practices for planning and executing an E-Sports
event with special attention to marketing. Students are required to create and market
an E-Sports event prior to completion of the course.
Credit Hours: 3
Department: Marketing & Retailing
MKT 130 - Marketing Research
Prerequisites: MKT 100
Description: Techniques of marketing research and other applications to practical marketing problems;
information gathering methods, questionnaire formulation, sampling, and report writing.
Includes an actual research study, which will be conducted by students.
Credit Hours: 3
Department: Marketing & Retailing
MKT 138 - Public Relations
Description: Essentials of public relations practice as related to business problems. Organization
of public relations work, analysis of major sectors of the public and application
of latest public relations techniques.
Credit Hours: 3
Department: Marketing & Retailing
MKT 142 - Field Training
Prerequisites: Permission of Department Course Coordinator.
Description: Students work for appropriate business firms, institutions and/or agencies to enrich
the theoretical concepts previously developed in the classroom.
Credit Hours: 3
Department: Marketing & Retailing
MKT 145 - Consumer Motivation and Buyer Behavior
Description: This course is an overview of the processes and procedures of consumer research, segmentation
of the American market according to demographic and psychological data. A description
of the consumer movement and its impact on the marketing of goods and services to
the American consumer will be covered.
Credit Hours: 3
Department: Marketing & Retailing
ART 130 - Graphic Design I
Description: Hands-on experience with industry standard software used to create commercial and
fine art images. Topics include basic design principles, grid structure and typography
used in the development of charts, trademark design, landscapes, interiors, portraits,
scanning images, and print design. Average cost of supplies: $100. Laboratory fee
applies.
Credit Hours: 3
Department: Art
ART 237 - Digital Video and Visual Effects
Prerequisites: ART 130
Description: Hands on course in digital video and special effects using live video footage and
computer-generated imagery (CGI). Topics include: digitizing video, editing, creating
titles, compositing and visual effects. Traditional concepts such as storyboarding,
lighting and camera work will also be covered. Students will create finished commercial
or creative video shorts and learn how to present these on the World Wide Web or DVD.
Average cost of supplies: $100. Laboratory fee applies.
Credit Hours: 3
Department: Art
CMP 115 - Computers in Business
Prerequisites: Students must have satisfied all MAT, ENG 001 and RDG 001 developmental course requirements
prior to starting the course.
Description: This course introduces the role of computers and data processing in the business environment.
Topics include: essential business computer concepts, computer hardware/software,
modern business computer systems, the Internet, data communications, networking, and
systems analysis and design. Electronic spreadsheets are used to emphasize business
analysis and decision-making using computers. Students will not receive credit for
both CMP 115 and CMP 117. Laboratory fee applies.
Credit Hours: 3
Department: Math/Computer Science/Info Tec
GAM 101 Game Design I
Description: Students develop plans for one or more comprehensive game designs for computer games.
The development of story and game design concept is emphasized. An overview of production
technologies and asset pipelines will be discussed. This course includes critique,
formal reviews and group presentations. The course covers an introduction to the roles
of members of a team game design, game development and project management. Laboratory
fee applies.
Credit Hours: 3
Department: Art
LAW 106 - Sports and the Law
Description: Understanding the law in connection with the world of sports is important because
the business of sports is a multibillion dollar industry that provides a variety of
employment opportunities. Through the subject of sports, the course will cover topics
in the law such agency, contracts, torts, crimes, discrimination towards women and
persons with disabilities, international law, antitrust and labor law, intellectual
property and alternative dispute resolution.
Credit Hours: 3
Department: Legal Studies
